THE WORK

For creative briefs, communications plans, and other strategy documents I have created, please contact me.

ALASKA AIRLINES

Project: Alaska Airlines Visa Signature Card - Famous Companion Fare™

My Role: Creative brief writing, creative briefing, market and competitor research.

The Challenge: All travel credit cards had started to look the same, and Alaska's needed to stand out - or risk being ignored. 

The Strategy: Following a competitive audit, we determined the companion fare was Alaska's key differentiator. Focus groups were used to decide the final name and influence messaging. 

 

MUSCLE MILK

Project: Muscle Milk - Strong Feels Good

My Role: Market and competitive landscape analysis

Charles schwab

Project: Charles Schwab Investment Management

My Role: Competitive analysis and POVs