For creative briefs, communications plans, and other strategy documents I have created, please contact me.
Project: Alaska Airlines Visa Signature Card - Famous Companion Fare™
My Role: Creative brief writing, creative briefing, market and competitor research.
The Challenge: All travel credit cards had started to look the same, and Alaska's needed to stand out - or risk being ignored.
The Strategy: Following a competitive audit, we determined the companion fare was Alaska's key differentiator. Focus groups were used to decide the final name and influence messaging.
Project: Muscle Milk - Strong Feels Good
My Role: Market and competitive landscape analysis
Project: Charles Schwab Investment Management
My Role: Competitive analysis and POVs