Work I Love: Virgin America - Booking Platform Experience Design
Flying is a pain in the neck, but that shouldn't start with booking your ticket. I've recently been planning my first trip to New York City, and the booking experience from an airline I don't normally fly was a very pleasant surprise.
As WIRED notes, most booking experiences are built on old technology and not optimized for where activity actually happens - on mobile devices. But they didn't stop there, by building a fully responsive site that also worked on desktop, bringing the brand's assets into alignment across all platforms.
But this is more than just a new coat of paint. Promotions are built into the design and feel fluid rather than a tacky add-on. And through the visual style and copy, they manage to express the tone of the brand: fun, quirky, and down-to-earth. Forester did a case study on the project, where you can read more about how Virgin and Work & Co approached the project and made it excel.
In the video overview, you can see the booking process from start to finish. Makes you want to book a ticket, doesn't it?
Why I love it: In the world of advertising, there is a lot of talk about creating experiences for consumers, and it only makes sense that this should start with the core functionality, or first consumer touchpoint, of a business. And as you may have noticed, this is from 2014 - not quite "bleeding edge." But yet it still feels fresh, modern, and immediately useful - that is the sign of good design, and a well planned and executed user interface overhaul.
You can see Work & Co's full case study here.