I don't sell ice to eskimos

My first job in the Summer of 2010 was going door-to-door and selling paint jobs. It taught me one thing: Just because you can sell someone something, doesn't mean you should. 

I believe advertising is best when it reveals a need in the consumer that was already present but not fully realized or understood. If the product is the puzzle piece, it's my job to show the puzzle.

I AM A STRATEGIST

Strategy leverages my unique mix of skills, experiences, and interests:

CONSUMER INSIGHT & Point of View

Ethnographic research at a research, branding and innovation firm gave me the opportunity to get deep in consumer’s lives, empathize with them, and bring their voice to the table.

RESEARCH & ANALYSIS

Managing digital marketing campaigns at two startups, I had to dive into the data and understand our product, the consumer, and the competitive landscape.

Presentation & STORYTELLING 

In every role, I had to form compelling and persuasive arguments for the direction to take the brand or product, and why that was the best opportunity.

TEAMWORK & MEDIATION

Working in Account Management I was the first point of contact for my clients, and had to negotiate their needs with our agency ability. 

I MAINTAIN A HEALTHY GUT

There's no substitute for hard facts and good research - but sometimes you have to lead with your instinct. I grew up on the internet, keeping my finger on the cultural pulse, and continue to participate in conversations around advertising, art, technology, and commercial culture.

Follow me on Twitter @natebking, see in-depth thoughts on my Blog, and Who I Follow above.