I don't sell ice to eskimos
My first job in the Summer of 2010 was going door-to-door and selling paint jobs. It taught me one thing: Just because you can sell someone something, doesn't mean you should.
I believe advertising is best when it reveals a need in the consumer that was already present but not fully realized or understood. If the product is the puzzle piece, it's my job to show the puzzle.
I AM A STRATEGIST
Strategy leverages my unique mix of skills, experiences, and interests:
CONSUMER INSIGHT & Point of View
Ethnographic research at a research, branding and innovation firm gave me the opportunity to get deep in consumer’s lives, empathize with them, and bring their voice to the table.
RESEARCH & ANALYSIS
Managing digital marketing campaigns at two startups, I had to dive into the data and understand our product, the consumer, and the competitive landscape.
Presentation & STORYTELLING
In every role, I had to form compelling and persuasive arguments for the direction to take the brand or product, and why that was the best opportunity.
TEAMWORK & MEDIATION
Working in Account Management I was the first point of contact for my clients, and had to negotiate their needs with our agency ability.
I MAINTAIN A HEALTHY GUT
There's no substitute for hard facts and good research - but sometimes you have to lead with your instinct. I grew up on the internet, keeping my finger on the cultural pulse, and continue to participate in conversations around advertising, art, technology, and commercial culture.